Building Trust, Not Just Selling Tech: An Integrated Marketing Campaign
The Challenge
Youth and college sports coaches wanted better data. But two key blockers kept them from investing in wearable tech:
Time: Coaches were stretched thin—learning new tech felt impossible.
Budget: They needed a clear ROI to justify the cost to decision-makers.
How do you sell to an audience that doesn’t have time, budget, or trust in new technology? You don’t. Instead, you build a campaign that meets them where they are, solves their real problems, and earns their buy-in.
The Strategy
✅ Educate coaches, not just pitch them—using expert-led content and real-world success stories.
✅ Remove friction from the buying process—by equipping coaches with tools to advocate for the product internally.
✅ Leverage trust over traditional sales tactics—through strategic partnerships, case studies, and community-driven content.
Turning Data into Trust: The Xavier University Women’s Soccer Case Study
Real-world success stories built credibility and helped coaches see the impact firsthand.
Conducted in-depth interviews with Xavier University’s coaching staff.
Analyzed team performance data to highlight tangible benefits.
Collaborated with the product team to craft a compelling, data-driven case study.
Designed the case study landing page as a high-value lead nurture tool.
A Webinar That Spoke Coaches’ Language
Leveraging industry voices to educate, engage, and drive conversions.
Built and promoted a live webinar featuring Beyond Pulse coaches and elite-level athletic trainers.
Positioned real-world success stories at the center—showing how wearable tech helps reduce injuries, optimize performance, and win championships.
Managed pre-webinar promotion, boosting attendance and engagement.
Used the webinar recording as a gated lead capture asset post-event.
‘Convince Your Boss’ Lead Magnet & Nurture Strategy
Empowering coaches with the right tools to advocate for Beyond Pulse.
Created a "Convince Your Boss" email template, simplifying the internal pitch process.
Developed a downloadable guide demonstrating clear ROI for decision-makers.
Integrated these assets into a targeted email nurture sequence to move leads forward.
Leveraged organic social and content marketing to drive downloads.
The Results
📈 Webinar attendance exceeded projections, with strong engagement from key decision-makers and stronger connections with our partners.
🎯 Lead-to-demo conversions increased, leading to more closed deals.
📊 The Xavier case study became a go-to sales asset, improving lead nurturing and organic conversions.
💡 Higher demand for our premium 'Data Analyst on Demand' service, unlocking a new revenue stream.
Key Takeaway:
When marketing aligns with real customer pain points, lead generation isn’t a battle—it’s the natural next step.
Explore More: Another Webinar I Developed & Executed
For coaches who worry that technology is replacing them, this webinar flips the script—showing how tech can enhance, not replace, the human side of coaching.
Real-life case studies from coaches successfully integrating tech into their programs.
Tangible strategies for using data to support player development without losing the personal touch.
A big-picture look at how technology is shaping the future of youth sports.