Beyond Pulse
The Players Learn Through Play Campaign
During my time as Director of Marketing and Communications at Beyond Pulse, I led the Players Learn Through Play campaign to inspire coaches, parents, and players to embrace the transformative power of unstructured play. Beyond Pulse, a leader in wearable technology for youth sports, provides tools that not only track performance but also measure the dynamics of play—including effort, engagement, and movement.
By blending storytelling, science, and strategy, we showed coaches and parents that play isn’t just the best teacher—it’s a measurable way to drive growth and connection. And with Beyond Pulse, they have the perfect tool to make it happen.
Great players are not born—they're made through play.
This brand video serves as the heart of our campaign, bringing the story of Beyond Pulse to life. I led the scriptwriting and storyboarding to ensure the message was as engaging as it was educational. From the opening shot to the final frame, the video inspires viewers to see development as more than just drills—it's about sparking creativity, resilience, and connection on the field.
The Science of Play
To deepen the connection between play and player development, I developed blogs highlighting the transformative power of unstructured play. These are just a few examples from the series, crafted to inspire coaches and parents to embrace this philosophy.
In collaboration with Dr. Stuart Brown, a leading scientist on play from the National Institute of Play, I explored how Beyond Pulse metrics reinforce the importance of playful learning.
Play Is a Basic Human Need
Unstructured play is vital for emotional, social, and physical growth, connecting players to their innate sense of joy and exploration. Keep reading.
Youth Sports: A Key Ingredient for Quality Education
Play-based learning fosters creativity, resilience, and a deeper love for the game, revolutionizing how young athletes are taught. Keep reading.
Let’s Put the Play Back in Player
Prioritizing play unlocks creativity, strengthens connections, and helps young athletes develop a lifelong passion for the game. Keep reading.
Insights in Action
As part of the Players Learn Through Play campaign, I created and produced multimedia content that blended expert insights with compelling stories, showcasing how joy, play, and technology transform youth sports.
How do you balance cutting-edge tech with the human touch?
This webinar brings together experts, coaches, and data scientists, offering coaches actionable strategies to inject joy and connection into every practice. Developed, produced, and coordinated to spark meaningful change on and off the field.
What do the pros wish their parents had known?
In this intimate interview series, two professional soccer players share how positive parenting shaped their journeys. Produced and led to spotlight the game-changing role of positivity and play.
Curious about the work I did with Beyond Pulse?
As Director of Marketing and Communications, I led numerous campaigns, initiatives, and projects designed to inspire, engage, and grow the brand’s impact in youth sports.
Drop me a line at elliereckerle@gmail.com—I’d love to share more!