Rewriting the Rules: How Play Shapes the Best Players
BEYOND PULSE
The Challenge
In youth sports, structured drills often overshadow the power of unstructured play—a critical component of learning, creativity, and connection. Beyond Pulse, a leader in wearable technology for youth sports, needed a campaign that would shift mindsets, inspire action, and showcase how technology can enhance—not replace—the human side of coaching.
The Solution
Developed the Players Learn Through Play campaign to reposition play as a science-backed, essential tool for player growth.
Blended storytelling, expert insights from collaborations with Dr. Stuart Brown from the National Institute of Play, and data-driven messaging to connect with coaches, parents, and players.
Led the brand video scriptwriting and storyboarding, ensuring an emotionally compelling narrative that made the case for play.
Created multimedia content—including blogs, interviews, and webinars—highlighting the science of play and Beyond Pulse’s role in enhancing it.
The Brand Video: Bringing the Story to Life
"The best players aren’t just trained—they’re shaped through play.”
To capture the essence of joyful, unstructured learning, I led the scriptwriting and storyboarding for the campaign’s brand video. Every frame was designed to:
✔ Inspire coaches and parents to rethink traditional training methods.
✔ Showcase real athletes in action, emphasizing creativity, connection, and movement.
✔ Position Beyond Pulse as the ultimate tool to measure and support play-driven development.
The Results
🎥 A brand video that became the emotional core of the campaign, driving engagement across digital channels.
📈 Expanded audience reach through compelling blog content, expert-led webinars, and interviews with pro athletes.
⚽ Stronger brand positioning as a thought leader in youth sports innovation.
Takeaway: The best players aren’t just trained—they’re shaped through play. Beyond Pulse is proving that technology and human connection go hand in hand.
Expert Interviews: The Pro Perspective
Beyond Pulse isn’t just about tracking performance—it’s about redefining success. To bring this vision to life, I developed an interview series featuring professional soccer players and elite coaches, uncovering how unstructured play, positive coaching, and data-driven insights shape long-term development.
How do you balance cutting-edge tech with the human touch?
This webinar brings together experts, coaches, and data scientists, offering coaches actionable strategies to inject joy and connection into every practice. Developed, produced, and coordinated to spark meaningful change on and off the field.
What do the pros wish their parents had known?
In this intimate interview series, two professional soccer players share how positive parenting shaped their journeys. Produced and led to spotlight the game-changing role of positivity and play.