MADE FREE: Scaling Impact Through SEO & Storytelling
The Challenge
MADE FREE, a mission-driven lifestyle brand, needed to increase brand visibility and authority in the ethical fashion space—without relying on paid ads. The goal was clear: rank higher in search to reach conscious consumers and drive organic traffic growth without paid media spend.
The Solution
Built an SEO-driven content strategy to increase organic visibility.
Published high-value, mission-aligned blogs to position MADE FREE as an industry leader.
Optimized the website for searchability and user engagement, ensuring visitors connected with the brand story.
Blog Visitors
+4,239% increase in organic visitors (746 → 32,379 YoY)
The Results: Explosive Growth
Increased Sessions
+4,289% increase in sessions (783 → 34,367 YoY)
Total Website Visitors
+187.9% increase in total website visitors (20,492 → 59,019 YoY)
Organic Traffic
6.6x growth in organic traffic (411 → 2,731 per quarter)
Takeaway: Content strategy and SEO-driven storytelling turned organic traffic into high-intent engagement.
Establishing Authority with SEO & Content
Published 85+ SEO-optimized blogs in 10 months, driving sustained traffic.
Grew ranking keywords by 169% (815 → 2,195), with Top 3 rankings nearly 5x higher.
Organic traffic increased 6.6x YoY, reaching over 59,000 visitors, driven by keyword optimization and technical SEO improvements.
Boosted domain rating, strengthening MADE FREE’s search credibility.
Expanded backlink network to 2,100+, increasing organic reach and authority.
Thought Leadership & Brand Visibility
✔ Mission-driven content reinforced MADE FREE’s values, attracting a like-minded audience.
✔ SEO-driven storytelling positioned the brand as a go-to resource for ethical fashion.
✔ Organic growth eliminated the need for paid media, making every visit more valuable.
How Paying a Livable Wage Can Help Stop Human Trafficking Networks
Connecting fair wages to breaking cycles of exploitation.
Our Most Impactful ESG and SDG Initiatives for Earth Day 2024
Showcasing MADE FREE’s role in global sustainability efforts.
Sustainable Giving & CSR: Boosting Business Impact
Educating businesses on ethical giving and social responsibility.
The Impact
📈 More visibility, stronger search presence, and a brand that ranks where it matters.
🌍 MADE FREE now competes with competitve ethical brands—without spending on ads.
🔍 Positioned as a trusted voice in sustainable shopping and conscious consumerism.