MADE FREE
Mission-Driven Storytelling
MADE FREE is a mission-driven lifestyle brand offering sustainably crafted, ethically produced products—from handcrafted bags to everyday accessories. Every purchase directly supports one day of freedom from human trafficking for an artisan in India, reinforcing the brand’s commitment to fair wages, empowerment, and transparent supply chains.
My role: As Strategic Communications Specialist, I developed a cohesive SEO strategy to boost visibility and engagement. From crafting optimized blogs to updating website content for searchability and user experience, I ensure MADE FREE is connecting with its audience while staying true to its values.
Driving Visibility & Growth
Key highlights year-to-date:
Organic Traffic
Increased by 445% (from 411 to 2,244 sessions).
Keyword Rankings
Grew by over 1,000 keywords, with 130 in Top 3 positions.
Traffic Value
Jumped from $216 to $2,355, reflecting a major ROI increase.
Online Store Sessions
Increased from 10,437 in Q1 to 59,046 in Q4, marking a 465% growth.
Over 100 Blogs Written to Inform and Inspire
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Top 5 Eco-Friendly Accessories for Fall 2024
This listicle-style blog highlights sustainable products while tapping into seasonal trends, engaging eco-conscious consumers seeking stylish, responsible options. Keep reading.
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How Paying a Livable Wage Can Help Stop Human Trafficking Networks
This blog educates consumers on the connection between fair wages and breaking cycles of exploitation, reinforcing MADE FREE’s commitment to ethical production. Keep reading.
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How to Wear a Fanny Pack: 4 Trendy Styles
This lighter, trend-focused piece integrates MADE FREE’s products into a relatable lifestyle context, connecting with style-conscious audiences. Keep reading.
Driving Engagement with Holiday Campaigns
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How Your Holiday Gifting Can Empower Communities This Year
This blog connects holiday shopping with MADE FREE’s mission, educating consumers on how their purchases directly support fair wages and empower artisan communities. Keep reading.
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Holiday Shopping on a Budget: Ethical Gifts Under $50
This budget-friendly guide makes ethical gifting accessible, encouraging engagement from value-conscious shoppers while showcasing affordable options. Keep reading.
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Creative Holiday Gifts for Teachers in 2024: Sustainable Ideas
This gifting guide provides thoughtful, sustainable gift ideas for teachers, tapping into a niche audience while reinforcing MADE FREE’s focus on eco-friendly products. Keep reading.