Allied Van Lines: Future-Proofing Business Mobility
The Challenge
As companies navigated a rapidly shifting business landscape in 2021, Allied Van Lines needed to stay ahead of industry trends and reinforce its role as a strategic mobility partner. The goal:
✔ Provide forward-thinking insights on business, workforce, and mobility trends.
✔ Position Allied Corporate as a trusted resource for decision-makers.
✔ Strengthen brand authority through data-driven storytelling.
The Solution
I collaborated with my agency’s designers and Allied’s marketing team to research, develop, and craft a high-impact white paper that:
Forecasted key business shifts in a post-pandemic world.
Provided actionable insights on corporate mobility and workplace evolution.
Framed mobility as a strategic asset, reinforcing Allied’s expertise.
By blending market analysis, data, and industry expertise, this report became a must-read resource for business leaders adapting to change.
Back to the Future: 2021 Business Trends
WHITE PAPER
This white paper explores anticipated business trends for 2021, offering insights on how mobility planning can help companies stay ahead in a rapidly evolving landscape.
Key Learnings
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Adopting flexible business structures is essential to adapt to shifting consumer demands.
The rise of eCommerce and the repurposing of physical stores as fulfillment centers demonstrate how corporate mobility plays a critical role in executing these changes efficiently.
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The future of work requires reimagining office spaces to support hybrid and remote models.
Strategies like decentralizing operations into regional hubs, alongside robust relocation and tiered mobility plans, ensure companies retain top talent while reducing costs.
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Nearshoring, reshoring, and investing in automation are redefining supply chains to reduce disruptions and improve flexibility.
Multi-local sourcing strategies enable companies to meet customer demands efficiently while supporting sustainability.
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Diversity, equity, and inclusion are no longer optional—they’re essential to driving innovation and performance.
Companies integrating DEI into leadership and mobility programs see measurable benefits, from increased employee satisfaction to attracting top talent.
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Corporate mobility has evolved into a key business advantage.
Flexible, technology-driven relocation programs enable organizations to navigate transitions seamlessly, fostering workforce growth and organizational success.
Positioning Allied as an Industry Leader
Beyond content, this white paper served as a strategic branding tool by:
✔ Strengthening Allied’s thought leadership in corporate mobility.
✔ Providing real-world, data-backed recommendations that businesses could act on.
✔ Increasing Allied’s credibility as a go-to partner for companies navigating change.
The Impact
📈 Allied positioned as an authority on workforce mobility and business agility.
🌎 Corporate clients engaged with forward-thinking solutions tailored to post-pandemic challenges.
🚀 Business leaders had a strategic guide to navigate change—and saw Allied as a trusted partner.