MakerSights
MakerSights empowers retail and apparel brands with data-driven insights to make smarter, more sustainable decisions. By combining advanced analytics with consumer feedback, MakerSights helps brands optimize product creation, reduce waste, and stay ahead in an ever-changing industry.
5 Strategies to Protect and Rebuild Profitability in Retail
EXECUTIVE GUIDE
This executive guide explores actionable strategies for retail brands to recover and thrive in today’s challenging landscape. Addressing key issues like supply chain disruptions, overproduction, and digital transformation, it offers practical advice grounded in data and industry trends.
My role: I researched and ghostwrote this piece, synthesizing complex retail challenges into clear, actionable insights tailored for industry executives.
Key Learnings
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Retailers must shift from intuition-based decisions to consumer-driven insights to create products people truly love.
Key Insight: 80% of product professionals believe improving consumer knowledge is critical to staying competitive.
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Streamlining traditional processes through virtual collaboration tools and centralized data reduces costs, saves time, and minimizes waste.
Key Insight: Cloud-based collaboration and 3D CAD tools can significantly shorten product development cycles.
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Nearshoring and reshoring strategies help mitigate supply chain risks while improving speed to market and reducing costs.
Key Insight: 70% of Chief Purchasing Officers plan to increase nearshoring efforts.
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The growth of eCommerce and social commerce is reshaping retail, offering increased reach, lower costs, and personalized consumer experiences.
Forecast: U.S. eCommerce is expected to surpass $1 trillion in 2022.
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Prioritizing sustainability isn’t just ethical; it’s profitable. Reducing overproduction protects margins while boosting brand loyalty.
Key Insight: 63% of executives say sustainability helps increase revenue, and 77% report improved customer loyalty.